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This project is an attempt, an inventory of the new up-and-coming medium, the moving poster.

The collection shows the wide range of possibilities, the limitations of digital posters and tries to answer questions, like: What are the techniques and methods of narration? Where does the poster end and where does a film begin? It ultimately leads us to the question of what a poster actually is and how this medium will continue to develop in the future.
Currently the exhibition consists of 53 moving posters. As a next step we are looking forward to collect more nice exhibits to expand our archive.

Planing, curation, web and exhibitiondesign by:
Josh Schaub




Δ
Participate

Send us your moving Poster and maybe we will select you, to be part of the archive and the exhibition.
Switzerland, 24.09 – 2.10.2016
1
Weltformat
int. Posterfestival, Lucerne
Russia, 27.05 – 04.06.2017
2
Typomania
int. Typographic Festival, Moscow



More soon!


Nr
Posters
Filter

1
220
only two alternating images
2
220
no position changes
3
220
alternating colour surfaces
4
220
alternating pattern
5
220
alternating single visuals
6
220
a single, central movement
7
220
many smaller divided movements
8
220
turning
9
220
pushing around
10
220
camera movements
12
220
realistic movement
13
220
without a start and finish
14
220
with a start and finish
15
220
buildup
16
220
3D
17
220
shifting typo
18
220
information isn’t always visible
19
220
film scenes which interrelate with typography
20
220
film scenes and typography without any significant point of contact
22
220
moving typography
23
220
moving Objects
24
220
stretching typography
I
220
STATIC
II
220
DYNAMIC
III
220
FILMIC



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The Spectrum
of moving posters
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moving poster



Between Poster and Film

The moving poster is positioned between the static poster and the moving film. Although it is a cross between both disciplines, it is primarily still a poster, and as such it must create interest and inform within a short time.

static

dynamic

filmic




The moving poster offers a wide range of static,
dynamic and even filmic examples.

Group 1 – static
I
STATIC

The posters in the group have been only minimally animated.

There are no position changes in the poster, therefore the effectis predominantly static and still very similar to the printed poster.
Posters show alternating colour surfaces, alternating examples or alternating single visuals.

alternating colour surfaces

single visuals

Group 2 – dynamic
II
DYNAMIC

The posters in this segment can be broken down into innumerable formats and content categories, which sometimes overlap.
Posters demonstrate a single, central movement or many smaller divided movement processes.

single movement

many smaller divided movements

realistic movements

abstract animation content
Certain posters show abstract animation content, such as pushing items or turning.

Others show realistic movement such as the revolving light of a lighthouse or buses driving past.
Some posters are played continually without a plot and therefore without a start and finish.

Others have a dramatised build up with a clear structure.

continually without a plot

with a start and finish

Group 3 – filmic
III
FILMIC

The posters in this group are very close to film. The movement focuses almost exclusively on certain filmed scenes.
On the one hand, posters show film scenes which interrelate with typography.

Others show only film scenes and typography without any significant point of contact.

interrelate with typography

without any point of contact
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