of moving posters
Between Poster and Film
The moving poster is positioned between the static poster and the moving film. Although it is a cross between both disciplines, it is primarily still a poster, and as such it must create interest and inform within a short time.
The moving poster offers a wide range of static,
dynamic and even filmic examples.
Group 1 – static
The posters in the group have been only minimally animated.
There are no position changes in the poster, therefore the effectis predominantly static and still very similar to the printed poster.
Posters show alternating colour surfaces, alternating examples or alternating single visuals.
alternating colour surfaces
Group 2 – dynamic
The posters in this segment can be broken down into innumerable formats and content categories, which sometimes overlap.
Posters demonstrate a single, central movement or many smaller divided movement processes.
many smaller divided movements
abstract animation content
Certain posters show abstract animation content, such as pushing items or turning.
Others show realistic movement such as the revolving light of a lighthouse or buses driving past.
Some posters are played continually without a plot and therefore without a start and finish.
Others have a dramatised build up with a clear structure.
continually without a plot
Group 3 – filmic
The posters in this group are very close to film. The movement focuses almost exclusively on certain filmed scenes.
On the one hand, posters show film scenes which interrelate with typography.
Others show only film scenes and typography without any significant point of contact.
interrelate with typography
without any point of contact